Student Name: Ryan Wickham
Unit 6, Assignment
My survey evaluation
I believe in my survey I could have chosen batter games to do this on , it seems most did not know what the game was and there for didn’t answer or simply just said no to everything this was what happened on a lot of my surveys.
I believe I could have done better on my questioning it was mainly based around knowing the game, so I could have had more questions for if the person had never heard of the game this was my personal problem for this survey.
I should have asked why they didn’t have the game , if they would have if they herd of the game , if it was because there was lack of ads on the tv for the game and more to get the survey to have more of a response.
On the first question it seems to be something I was slightly expecting , most people didn’t know the game and from the record they really didn’t .
The reason I believe most didn’t know of this game or play it is mainly in high school you are not in the mentality to be a ‘nerd’ this made people stop playing or just never looked in to it to find out how fun the game can be.
Most people just didn’t rate this because they hadn’t played it but the ones who had rated this fairly high.
Some of the people who had not played the game simply put they wouldn’t play multiplayer or no the others yes.
Most people put open world showing that open world online if the best for games and I expected this , others chose differently but it’s to be expected.
The others seemed more open to co-op or team fighting this is rather odd because the types they selves were not really liked last I checked with communitys.
This question shows most would rather make their own character as would I with this question.
I believe most chose create a character because they could then create themselves in this space to become more immersed in the game itself.
Most said here it was not their type of game others didn’t answer or didn’t know about it.
I could have been more open for answers in this question allowing to see what the reviewers thought.
Most didn’t answer the ones who did not care much about the game this was a fairly honest oppioning.
The area stayed around 10 pounds or 30 pounds for how much the people would pay for the game, this was fairly foreseen by myself.
The people who answered said they would like to play this with friends this is normal for all gamers to want.
2 of the seven reviewers said that played the table top game and I was not surprised from earlier results.
Like with the first question
The reason I believe most didn’t know of this game or play it is mainly in high school you are not in the mentality to be a ‘nerd’ this made people stop playing or just never looked in to it to find out how fun the game can be.
Defining Media Audiences
It is critical for any product within the media industry to understand its target audience to best sell its product, without a target audience to aim for the resulting product will either result as confusing to the consumer or be poorly received.
Creating a game based on a target audience relies of three factors; Platform, Genre and Theme, to find the best Age Range and Social Class suitable for your game to be aimed towards starting with Platforms;
Young Children (5 ? 9) will often have iOS devices such as Tablets and IPads rather than any platform made solely for gaming as such devices are most likely owned by the childfs parents.
Children (10 ? 14) generally have Nintendo branded platforms; these include handheld devices such as the 3DS and consoles like the WiiU as children of this age will often have more responsible to own their own possessions, these platforms are ideal for children as their overall games are more complicated then iSO games but are still bright, colourful and only resort to slapstick violence.
Teenages (14 ? 18) at this age will own consoles from either Microsoft or Sony, these include the Xbox One or the Playstation 4, these platforms often have game of graphic nature and violence that are less suitable for a younger audience.
Adults (18+) a fair few adults will often stay with consoles like the Xbox One and Playstation 4, however due to people of this age having a financial income it is likely they will invest in a PC as they may be used for both work and gaming, as well as the ease of access buying games on Steam through a bank account online.
Genres are also just as critical to getting correct for your target audience,
iOS: Clicker Games, Platformers.
3DS: Platformers, Action-Adventure, Japanese Roleplaying Game (JRPG).
WiiU: Platformers, Racing, Party,
Xbox One: First-Person Shooter (FPS), Racing.
Playstation 4: First-Person Shooter (FPS), Roleplaying Game (RPG).
PC: Realtime Strategy (RTS), Simulator, Massive Multiplayer Online (MMO).
These are the Genres most often seen on their corresponding platforms with this knowledge it is easy both to see what Genre each Age-Range likes an example Is (10 ? 14) defiantly being interested in platformers due to their success on both WiiU and 3DS with both systems being made from Nintendo who directly target towards this audience.
Lastly we have Theming which largely define a game and often allow it to stand out, it makes the difference between a shooter being dark, grity and realistic (Call of Duty) to it being bright, colourful and cartoony (Splatoon), theming is crucial much like the previous steps as it can be the difference to attracting your target audience and alienating them.
With this information we can look at developed games to analyse them and put them to the test, an example I will be using is a game named gShovel Knighth
Shovel Knight is a bright, colourful 2D Platformer that is released on all systems named previously with the only exception being iOS, using are research we can determine that sales for the game will be best on 3DS and WiiU due to the target audiences interest in Platformers and more bright, vibrant games, with the sales numbers from Shovel Knight 3DS and WiiU combined made 50% of the sales over 180k copies sold.
However even with this information it is still possible to target towards a niche audience and contradict the information given to us, this is proven to be a risky move for marketing however if done successfully it allows your game to stand out much more on its chosen platform as well making it more like for the product to be spread through word and mouth.
A good example of this is Microsoftfs gViva Pinatah for Xbox 360, despite the information wefre given telling us that the audience for Xbox 360 play First-Person Shooters and prefer grittier and darker games compared to games published by Nintendo, Viva Pinata is a bright and colourful Simulator Game where you raise cute animals and watch them interact within your garden.
Viva Pinata was able to sell 1.62 million copies on what most would consider an unviable platform for the game as there target audience is clearly children rather than teenagers however due to large amounts of marketing, news covering and public interest it had managed to become successful.
Overall to conclude my analysis on Media Audiences theyfre the most important step you can make whilst planning your game and should be done so within the earliest stages to best find the target audience youfre aiming for and what is suitable for them as well as overall public demand.
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota.
Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Title
|
The Last of Us
|
Genre
|
Survival, Horror, Action, Adventure
|
Selection of Content
|
Dark, Claustrophobic, Dimly Lit, Exploration, Post Apocalyptic
|
Construction of Content
|
Linear, narrative and character driven
|
Narrative Conventions
|
Story driven, infections, survival, Looking for a cure.
|
Codes and Conventions
|
Health and Ammunition, fast paced action, cover shooter, objective based, killing of enemies, variety of tradition weapons
|
Target Demographic
|
Older, generally male audience(Young adults-adults)
|
Title
| fallout 3 |
Genre
|
Adventure,rpg
|
Selection of Content
| light hearted, dark aspects,post apocalyptic |
Construction of Content
| personal character, character driven |
Narrative Conventions
| story,side story's, open, looking for father and more. |
Codes and Conventions
| health, ammunition, can be tactical mainly shoot fast, quest based, loads of weaponry. 3rd/1st person. |
Target Demographic
| all ages mainly 16+,males and females (young men and some women) |
Title
| zombie game |
Genre
| action,survival,horror |
Selection of Content
| mid apocalypse, dark, low light,moggy, chilling |
Construction of Content
| character driven |
Narrative Conventions
| slight story delivered by light notes or character. |
Codes and Conventions
| health,slight tactical |
Target Demographic
| 16+, young male's maybe females. |
Genre
In the case of video games, genre is used to define the type of game that has been created. With video games this is based primarily on the type of game play experienced.
Examples of main video game genre are:
Action
Shooter
Action-adventure
Adventure
Role-playing
Simulation
Sports
Strategy
Survival horror
Massively multiplayer online
There are also lots of sub genre you could go into.
Selection of Content
What kind of content does the game have? Think about the visuals, sounds, images used, sequences, colours and fonts. Why have they chosen that content?
Construction of Content
How is the game set out? What is the content of the game? E.g narratives, layout, captions, anchorage.
Codes and Conventions
Does the game use codes and conventions? First Person or Third person? Is the HUD set up how you would expect? What about the level? Character design? Is it similar to other games in it's genre? How do these help the player identify the type of game they are playing.
It would be useful to discuss semiotics in this section. Semiotics is the study of the meaning of signs and symbols and can be defined as the media term for reading and decoding something. For example, in The Last of Us there is a visible Green Bar shown in the corner, this can be assumed by the player to be a health bar, especially with the health pack icon above it.
Target Demographic
The Target Demographic is the type of audience that the game is trying to appeal to. At a basic level this can be broken down to Geography, age and sex.
with the games last of us and fallout 3 there is much different about the two and little the game apart from the fact they are both rpg's, shooters and action adventures in ways yet last of us is also a survival horror where fallout 3 is a open world post apocalyptic game.
in target demographic fallout 3 is designed to appeal to all ages and sex's even if the age raiting says otherwise, where as last of us seems to be more looking down the path of young males and older males rather then females, when it comes to point of view fallout 3 has 3rd and 1st person views and huds for the player to enjoy where last of us only has 3rd person views showing that you not playing your self but another person.in fallout 3 your game content if based around the questing and create your own path in life way being set in a post apocalyptic world this is used very well and allows a massive flow of new content sounds and creatures in its universe, not to mention its also part of a changed timeline where Tesla didn't die and Tesla coils and such became reality.
in the past of us it seems more story driven showing lack of later addition content and also make's it more of a one time play with some(very few) unique mobs, but where it sawed was its sound creation some good atmospheres in the game its self.
in target demographic fallout 3 is designed to appeal to all ages and sex's even if the age raiting says otherwise, where as last of us seems to be more looking down the path of young males and older males rather then females, when it comes to point of view fallout 3 has 3rd and 1st person views and huds for the player to enjoy where last of us only has 3rd person views showing that you not playing your self but another person.in fallout 3 your game content if based around the questing and create your own path in life way being set in a post apocalyptic world this is used very well and allows a massive flow of new content sounds and creatures in its universe, not to mention its also part of a changed timeline where Tesla didn't die and Tesla coils and such became reality.
in the past of us it seems more story driven showing lack of later addition content and also make's it more of a one time play with some(very few) unique mobs, but where it sawed was its sound creation some good atmospheres in the game its self.
